While some of us have been entrepreneurs our entire lives, many of us simply came up with a great idea one day and decided to turn that passion into a career. That’s what the budding young entrepreneur; Muhammad Adnan Butt did, with projects like Mvergence & Walnut Media to his name, he has now successfully developed an in-house social media research and analytics tool designed to optimize the digital presence of various brands on social media platforms such as Facebook, Twitter, etcetera.

This social media tool which is bound to take the market by storm will soon be available to the mainstream market. It comes as no surprise that digital media revolution is the next big thing, and if Face book were a country it would be the fourth largest country in the world. Having said that, there lies a huge potential, waiting to be tapped as far as the social media industry is concerned. As more and more businesses are steering towards shifting to this platform, in order to generate sales leads and engage better with their audience, a growing need lies in optimizing the experience of the brands with their customers.  This tool is the future of digital media and is inclined to shape the way brands think and devise their strategy to interact better with customers.  It has the ability to highlight for a brand what has proved to be the most engaging content or what has been causing its performance to plummet.

The in-depth competitive analysis allows direct comparison to be made with the competitors and determines how and why one brand is performing better than another when they belong from the same genre.  This dynamic tool is capable of extracting what’s relevant, meaningful and emotionally charged out of the redundant data widely available, and exhibit in the form of graphs using Face book’s Graph API.  This is done by drawing connections between various objects. The parameters covered in the graph include fan base, engagement rate, talk ability, interaction per fan, most responsive content type, best/worst fans, time band etc just to name a few.

This state-of-the-art tool is capable of providing sentiment analysis for lingual contexts, thereby offering a highly customized and localized sentiment measurement; which is otherwise made unavailable by the major competitive brands.  Moreover, this tool provides better tracking and offers profound detail. The dynamic tracking information is also available through one click. Furthermore, a higher ROI can be achieved using this tool. The social monitoring is taken to a new level as the efficiency and effectiveness of digital marketing can be measured in real time. This not only saves time, but is also cost effective and allows accessibility of detailed information through just a click.  Moreover, this detailed information is available for the non-admin side, which was previously made unavailable to the users.  Being a major breakthrough in social media, the tool would be the most sought after product with its ability to give information that we all want to attain but are unable to.

The Tool is set to launch by the end of May, 2012.

Blogger Intro

Blogger is Account Manager in Mvergence Media, Pakistan’s leading digital media agency. She has interest in Sky Diving and bungee jumping with her work in digital seen of the country.

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