I have pondering over rising and surprisingly expanding popularity of Imran Khan and Tehrik e Insaf for last few days. Even common people are looked excited over Khan’s political charisma offline and online.
But what’s the genuine reason behind all these updates?
Anyway, it’s not easy to find this out in Pakistan’s web of political participles.
After thinking about it in a couple of ‘alone’ sessions, I guess that I have come to a conclusion! Two factors are the cornerstones in making PTI a trend of masses and a new beacon of hope in Pakistan politics.
After I share these two factors, I am hopeful that you would be agreeing with me too:
Simplicity of Message
Just one simple message over and over and over and over again that could be understood by even a labour! The simple message is “Status Quo needs to be broken” and a “Tsunami of Change” is only capable for this. Of course, Tsunami of Change is linked intelligently and deliberately with Imran and PTI.
Consistency of Message
Repeating, repeating and repeating the same message here, there and everywhere by skillfully utilizing all media tools. The same message is being consistently channelized into the minds of people by every and single person of PTI.
This two-prong strategy is analogous to what Obama did four years back in US 2008 campaign where he became a symbol of change with his simple and consistence message.
The simplicity and consistency made Obama, the president of United States.
But in Imran’s case would the result be same too or not? We have to wait to get the answer.